What is Google Caffeine?

What is Google Caffeine?

Google caffeine is what Google is calling the new algorithm update. This update is to become effective sometime after the holidays. The algorithm is basically a math problem that Google does to determine search results. Most updates are minor but the insiders are all talking and what they are saying is that there will be some "house cleaning" going on. It's pretty hush hush but there have been some whispers from employees over the new index that has been tested on servers.

Google is always trying to come up with ways to generate more relevant search results. Google is also on a mission to make sure that the SEO's of the world play by the rules. By the way Google writes the rules on SEO, what is allowed and what is considered unethical or black hat. I guess that goes hand-in-hand with the quest to get more relevant search results.

What are the supposed changes?

• Website speed: if you have a slow loading website, it might not get high rankings on Google.
  
  
  
  
• Broken links: if your website contains many broken links, this might have a negative impact of the position of your web pages in Google search results.
  
  
  
  
  
• Bad neighborhoods: Linking to known spammers and getting a lot of links from known spammers isn't good for your rankings in Google's current algorithm. The negative impact of a bad neighborhood will probably be even worse with Google Caffeine.




• The over-all quality of your website: Google's new algorithm probably will take a closer look at the over-all quality of your website. It's not enough to have one or two ranking factors in place.

I don't know about you, but I find Google Caffeine to be a great reason to seek a professional web design agency.